GENERAL IDEA
High Culture: General Idea, A retrospective, 1969-1994
February 11 through April 30, 2011
Musée d’Art Moderne de la Ville de Paris
11 avenue du Président Wilson, 75116 Paris, Tél : +33 1 53 67 40 00 The first retrospective devoted to the Canadian collective General Idea, "High Culture: General Idea" uses a selection of some three hundred works to provide a dynamically comprehensive overview of the œuvre – an œuvre still haunted by Miss General Idea, a fictive character who was at once muse and object, image and concept.
Founded in Toronto in 1969 by Felix Partz, Jorge Zontal ,– both dead in 1994 – and AA Bronson, the trio adopted a generic identity that "freed it from the tyranny of individual genius". Their complex intermingling of reality and fiction took the form of a scathing, transgressive and often parodic take on art and society.
Treating the image as a virus infiltrating every aspect of the real world, General Idea set out to colonise it, modify its content and so come up with an alternative version of reality.
Opening Hours
Tuesday - Sunday, 10am - 6pm
Open late Thursdays until 10pm
Metro: Alma-Marceau or Iéna
RER: C Pont de l'Alma
GENERAL IDEA's last exhibition at Mai 36 Galerie
