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General Idea

GENERAL IDEA, formed by AA Bronson, Felix Partz and Jorge Zontal in 1969 worked together as a group until the death of two founding members in 1994.

GENERAL IDEA sweeps through the formal repertoire of recent art history and enters into a critical, contradictory and ironic discussion. The trio was primarily interested in classical modern art, which they infected with the General Idea bacillus. Their work covers a wide range of media and includes installations, objects, performances, photographs, works on canvas, videos and drawings, as well as multiples, magazines, postcards and posters. The aesthetics oscillate between banal to kitschy forms from the everyday world and the appropriation of works of art and styles as examples of individual artistic metaphors. Since 1994, AA Bronson has been the caretaker of their legacy and, with that, of a social and media critical oeuvre covering virtually every possible form of artistic expression. —Dominique von Burg

  • 2019

  • 2017

  • 2013

  • 2011

    • Solo Exhibition
      General Idea – Haute Culture: General Idea, A Retrospective, 1969-1994
      Feb 11

      Musée d’art moderne de la Ville de Paris, France; Art Gallery of Ontario, Toronto, Canada
  • 2009

  • 2008

    • News
      20 Years // MAI 36 GALERIE // 1988-2008
      Oct 25, 2008
  • 2006

    • Solo Exhibition
      General Idea – Found Formats
      Nov 11

      Kunsthalle Zürich, Switzerland
  • 2005

    • Solo Exhibition
      General Idea
      Sep 15

      Vienna Secession, Austria
  • 1996

    • Solo Exhibition
      General Idea – One Day of AZT / One Year of AZT
      Jan 01

      Museum of Modern Art, New York, USA
  • 1994

    • Solo Exhibition
      General Idea – Infe©ted Duchamp, Infe©ted Indiana, Infe©ted Mondrian, Infe©ted Rietveld
      Jun 09

      Mai 36 Galerie, Zurich
    • Dissolved in 1994
      The group was dissolved with the deaths of Felix Partz and Jorge Zontal in 1994.
      Jan 01

    • Solo Exhibition
      General Idea – Drawings 1989-1994
      Jan 01

      Stedelijk Museum, Amsterdam, Netherlands
  • 1993

    • Solo Exhibition
      General Idea – Fin de siècle
      Jan 01

      The Power Plant, Toronto, Canada; The Wexner Center for the Visual Arts, Ohio State University, Columbus, USA; San Francisco Museum of Modern Art, USA
  • 1989

    • Solo Exhibition
      General Idea – Nightschool
      Jun 16

      Mai 36 Galerie, Lucerne
  • 1987

    • Solo Exhibition
      General Idea – The Armory of the 1984 Miss General Idea Pavillion
      Jan 01

      Setegaya Museum, Tokyo, Japan
  • 1986

    • Solo Exhibition
      General Idea – P is for Poodle
      Jan 01

      Scottish National Gallery of Modern Art, Edinburgh, Scotland
  • 1979

    • Solo Exhibition
      General Idea – Colour Bar Longue
      Jan 01

      Stedelijk Museum, Amsterdam, Netherlands
  • 1968

    • Established in
      1968 by AA Bronson, Felix Partz and Jorge Zontal
      Jan 01

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