Today, on World AIDS Day, VideoVirus, a powerful new film by AA Bronson and General Idea, launches at 20:21 CET.❤️
Reimagining General Idea's historic Imagevirus for a global audience, the artwork comes to life in a hypnotic video animation that virally transmits their activist message across billboards in London, Milan, New York, Seoul & Tokyo, running throughout the month of December.
London: Piccadilly Lights, at 20:21BST
Milan: Luxottica, Piazzale Cadorna at 20:21UTC
New York: Luxottica, Times Square, at 20:21EST
Seoul: Coex K-POP Square, at 20:21KST
Tokyo: Yunika Vision, Shinjuku, at 21:30JST
Online via the CIRCA.ART website every evening, at 20:21BST
From Imagevirus’ original intention of rendering visible an ignored crisis, today’s VideoVirus colourfully heralds our progress toward the eradication of AIDS, with CIRCA’s global presentation amplifying the commitment by international health organisations to achieve zero new HIV transmissions by 2030 in partnership with UNAIDS and the Terrence Higgins Trust.
Alongside the public exhibition, AA Bronson + General Idea have created two new #CIRCAECONOMY prints. Available to purchase exclusively on the CIRCA.ART website. Proceeds from both sales will support the #CIRCAECONOMY - a circular model that supports their free public art programme and creates life-changing opportunities for the art & culture community.
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