In 1978 Luigi Ghirri self-published his first book, an avant-garde manifesto for the medium of photography and a landmark in his own remarkable oeuvre. Kodachrome has long been out of print and on the 20th anniversary of Ghirri’s death, MACK is proud to publish the second edition.
Part amateur photo-album, Ghirri presents his surroundings in tightly cropped images, making photographs of photographs and recording the Italian landscape through it’s adverts, postcards, potted plants, walls, windows, and people. His work is deadpan, reflecting a dry wit, and is a continuous engagement with the subject of reality and of landscape as a snapshot of our interaction with the world.
This new edition of Kodachrome is published as a facsimile of the original, adopting the original design, text layout and image sequence, but using new image files scanned from Ghirri’s original film to take advantage of modern technology and printing methods. A small booklet is included with an essay by Francesco Zanot, which offers a contemporary perspective on the historical impact of Kodachrome, alongside French and German translations of the original texts from the book (which were published in English and Italian).